Email Marketing

Follow-up that keeps working after the first call

Most trade businesses lose more work in follow-up than in lead generation. We build email for HVAC, plumbing, electrical, pest control, landscaping, roofing and commercial mechanical companies: sequences that reach back out on day two and day five when a quote goes quiet, maintenance agreement reminders before renewal, seasonal tune-up campaigns timed to the weather, and review requests after completed jobs. Everything sends from your own domain, authenticated, so it lands in inboxes rather than spam folders.

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What's included

  • Day 2 and day 5 lead follow-up sequences
  • Maintenance agreement renewal reminders
  • Seasonal tune-up campaigns
  • Post-job review requests
  • Sending from your own authenticated domain
  • List segmentation by service and status

Sequences for quotes that go quiet

A homeowner gets three estimates and goes silent. A day-two email restates what the quote covers and what happens next; a day-five email answers the objection that usually stops the job — timing, financing, or whether the repair can wait. These go out automatically from the moment a lead is created, so follow-up happens on the weeks your office is buried and nobody has time to chase a list.

Maintenance, renewals and seasons

Maintenance agreements are recurring revenue that quietly lapses when nobody sends a reminder. We schedule renewal notices ahead of expiry and tune-up campaigns timed to your region's seasons — cooling before the first hot stretch, heating before the first cold one, irrigation before spring. The list is segmented by service history, so a customer who just had a system replaced is not invited to replace it again.

Sent from your domain, built to be delivered

Email from your own domain, with SPF, DKIM and DMARC configured, is the difference between reaching an inbox and disappearing. We set up authentication, keep the list clean of bounces and unsubscribes, and watch delivery rates. Every send has a clear unsubscribe and a plain-text version. Frequency stays low enough that your customers still open the email that matters.

Frequently asked questions

How it works

  1. Audit
  2. Foundation
  3. Weekly
  4. Monthly
  1. Week 1

    Audit

    We check your site, Google Business Profile, reviews and how calls and forms are handled today, then show you what is costing you work.

    • Speed and mobile score
    • Map rank across your service area
    • Lead handling gaps
  2. Weeks 2 to 4

    Fix the foundation

    Website, profile and tracking get rebuilt or repaired so pages, service areas and lead sources are in order.

    • Service and area pages
    • Profile completed and verified
    • Call and form tracking live
  3. Every week

    Content and posts

    Service pages, profile posts and social content go out on a schedule using photos and jobs from your crews.

    • Posts written to the actual photo
    • Review requests after every job
  4. Every month

    Scoreboard review

    We walk through map rankings, calls, leads and reviews together and decide what changes next month.

    • One page, real numbers
    • Decisions, not a slide deck

Want this handled for your company?

Book a strategy call and we'll walk through what you have now and what we would build first.

Book a Strategy Call