Logo Design

A mark that works on a truck, a shirt and a phone

A trade logo has a harder job than most: it has to be readable across a parking lot on a van, embroider cleanly on a work shirt, stamp on an invoice, and still be recognizable at the size of an app icon. We design logos and brand identities for HVAC, plumbing, electrical, pest control, landscaping, roofing and commercial mechanical companies, then hand over every file format you will be asked for plus a short guide to your colors and type.

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What's included

  • Primary logo and simplified variants
  • Legibility testing at truck and icon size
  • One-color and embroidery-ready versions
  • Full file set: vector, print and web
  • Brand color palette with exact values
  • Typography guide for future material

Designed at the sizes you actually use

We test every direction where it has to live before choosing one: scaled onto a van panel, dropped into an embroidery mock-up, reduced to a favicon, and printed in one color on an invoice. Marks with fine detail, thin strokes or tight gradients fail at least one of those tests. What survives is a shape that stays clear whether it is four feet wide or sixteen pixels.

Every file you will be asked for

Wrap installers want vector. Embroiderers want a one-color version with no gradients. Sign shops want specific formats and colors. Your website wants transparent PNGs and an SVG. We deliver the whole set — vector source, print formats, web exports, light and dark backgrounds, horizontal and stacked lockups — so you are never emailing us for a file before a print job.

Colors and type you can hand to anyone

The guide is short and practical: your colors with hex, RGB, CMYK and Pantone values so print and screen match, your heading and body typefaces, and rules for spacing and minimum size. Any printer, wrap shop or future designer can pick it up and produce material that matches what you already have, which is what keeps a brand from drifting over a few years.

Frequently asked questions

How it works

  1. Audit
  2. Foundation
  3. Weekly
  4. Monthly
  1. Week 1

    Audit

    We check your site, Google Business Profile, reviews and how calls and forms are handled today, then show you what is costing you work.

    • Speed and mobile score
    • Map rank across your service area
    • Lead handling gaps
  2. Weeks 2 to 4

    Fix the foundation

    Website, profile and tracking get rebuilt or repaired so pages, service areas and lead sources are in order.

    • Service and area pages
    • Profile completed and verified
    • Call and form tracking live
  3. Every week

    Content and posts

    Service pages, profile posts and social content go out on a schedule using photos and jobs from your crews.

    • Posts written to the actual photo
    • Review requests after every job
  4. Every month

    Scoreboard review

    We walk through map rankings, calls, leads and reviews together and decide what changes next month.

    • One page, real numbers
    • Decisions, not a slide deck

Want this handled for your company?

Book a strategy call and we'll walk through what you have now and what we would build first.

Book a Strategy Call